Pirelli Cyber Tyre Wins More International Awards for Innovation

Pirelli Cyber Tyre has garnered three more international awards, adding to its recognition as the most innovative tire technology by the Autotech Breakthrough Awards in the USA. The awards highlight Cyber Tyre's impact on safety and automotive technology.

Awards and Recognition

The French jury of the Automobile Awards, consisting of 20 automotive experts, recognized Pirelli for enhancing vehicle safety through the Cyber Tyre technology. The award aligns with key market trends, with the Safety Award given to Pirelli Cyber Tyre for anticipating risks and making driving safer and smarter. Sensors integrated into the tires transmit real-time data from the road to the vehicle's control unit, enabling timely interventions like early braking or reduced stopping distances.

Autobest, established in 2000, annually awards companies, technologies, and individuals driving mobility evolution. Pirelli received the “SafetyBest” title for its pioneering Cyber Tyre technology, an innovation of exceptional importance for automotive safety.

Frost & Sullivan's “Company of the Year 2025” award recognizes companies that anticipate trends, introduce innovative solutions, and generate concrete value. This award, in the “Global Smart Automotive Tire Market” field, underscores Pirelli's role as a leader in innovation, guiding market change through advanced technologies like Cyber Tyre.

Details of Frost & Sullivan Award

The Frost & Sullivan award particularly acknowledged Cyber Tyre as an intelligent system that integrates tire data into vehicle control systems, connected ecosystems, and infrastructure.

Technology and Implementation

After two decades of development, Cyber Tyre is being implemented on models from various car manufacturers, including integration with Bosch's electronic systems like ESP, ABS, and traction control. The system debuted on the McLaren Artura in 2021 and was featured on the Audi RS 4 Avant Edition 25 Years in 2024. The advanced version is now on the Pagani Utopia Roadster, fully integrated with control electronics. An agreement with Aston Martin will bring Cyber Tyre to new models, with further collaborations planned for both prestige and premium market segments.

Here's a look at some key collaborations:

Cyber Tyre Functionality

Pirelli Cyber Tyre gathers essential data from tire sensors, such as pressure, temperature, and acceleration, processing it via proprietary algorithms. It communicates in real-time with the vehicle's electronics, integrating with systems like ABS, ESP, and ADAS to enable new control functions, anticipate critical situations, and enhance safety, efficiency, and driving comfort.

V2X Connectivity

With Vehicle-to-Everything (V2X) connectivity, Cyber Tyre communicates with infrastructure and other vehicles, supporting smart roads, smart cities, and autonomous driving by providing information on road conditions, risks, and signage.

Pirelli's Perspective

Andrea Casaluci, CEO of Pirelli, stated:

"These new recognitions confirm that the role of the tire has changed. For over a century the technologies within it have evolved, but its role has always remained the same: to transmit forces to the ground to guarantee vehicle control. Today the tire evolves and to this first purpose a new one is added: thanks to Pirelli Cyber Tyre, it has begun to collect and transmit data, processed through algorithms developed by Pirelli. These allow to enable new functionalities, both within the vehicle electronics and in relation to road infrastructure, with development potential looking at smart cities and autonomous driving. Digitalization and connectivity are indispensable cornerstones for designing the mobility of the future and our technology, first in the tire world, has been able to grasp them, as confirmed by both these recognitions and collaborations with leading car manufacturers," kata Andrea Casaluci, CEO of Pirelli.

Smart Road Integration

The information collected by sensorized tires, through V2X connectivity and Pirelli algorithms, communicates road conditions to infrastructure managers and alerts other connected vehicles to potential hazards, aiding mobility management. Pirelli is also collaborating with Regione Puglia, combining Cyber Tyre data with on-board camera images to create a dynamic road map, signaling road conditions and facilitating maintenance planning.

Benefits of Cyber Tyre

Cyber Tyre transforms tires into intelligent, connected components, offering benefits to drivers, manufacturers, and infrastructure.

Advantages

• Enhanced safety through real-time data and proactive control systems
• Improved efficiency and driving comfort
• Support for smart road and smart city initiatives
• Contribution to the evolution of autonomous driving

Cyber Tyre marks a significant advancement towards the future of mobility, reinforcing Pirelli's commitment to innovation.

Cyber Tyre Data Parameters

This data, when processed, allows for smarter and safer driving experiences.

Collaborations

Pirelli continues to expand its Cyber Tyre technology through collaborations and partnerships.

These collaborations are key to broadening the application and impact of Cyber Tyre technology.

Impact on Future Mobility

Through continuous innovation and strategic partnerships, Pirelli is shaping the future of mobility with Cyber Tyre, integrating advanced technologies to enhance vehicle performance, safety, and connectivity.

Further Developments

Additional development collaborations are underway, extending beyond the Prestige segment to include more prevalent models in Premium market segments.

These ongoing efforts promise to further refine and expand the capabilities of Cyber Tyre technology.